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How to Use Keywords in My Content

Mike Kamo
  • Updated

Using keywords effectively in SEO content is crucial for improving its visibility on search engines and ensuring it reaches the right audience. This article will provide our users with a step-by-step guide on how to incorporate keywords into their content:

Exploring Keywords with Ubersuggest

Ubersuggest is a powerful tool for keyword research that can help users optimize their content for search engines and attract more traffic. 

Keyword Research

Enter a seed keyword or topic related to the website´s content into Ubersuggest's search bar. 

Take a look at the brief list of keyword ideas Ubersuggest provides in this section and divide it into 4 categories (suggestions, questions, prepositions, comparisons). These suggestions are based on search volume, SD score, and cost-per-click (CPC). 

A user can take an in-depth look for keywords that are relevant to their content and have a decent search volume but relatively low competition In the Keyword Ideas feature by clicking on the ¨View All¨ button at the end of the list. These keywords are more likely to help their content rank well in search engine results.

Keyword Analysis

Once a user has identified relevant keywords, they need to click on them to see more detailed information such as search volume trends, keyword difficulty, CPC, and more.

Analyze this data to prioritize keywords that are both relevant to the site´s content and have a good balance of search volume and competition. 

How to use the suggested keywords in my content?

Include the selected keywords naturally into the site´s content. Ensure that they fit contextually and don't appear forced or unnatural.

Incorporate the primary keyword in critical places:

  • Title Tag: The title of a web page should include the main keyword ideally at the beginning.
  • Meta Description: Though not a ranking factor, including keywords, can make the description more relevant to potential visitors.
  • Headers: Use keywords in H1, H2, or H3 tags to structure an article and make sections easily identifiable.
  • Opening Paragraph: Include the primary keyword in the first 100-150 words of the content.
  • Body Text: Use keywords naturally throughout the content. Aim for a keyword density of about 1-2%, ensuring it reads naturally.
  • URL: Include the main keyword in the URL slug if possible.

Long-tail keywords are less competitive and more specific, which makes them highly valuable for attracting targeted traffic. Incorporate these in subheadings or within the body where relevant.

Users can also use Latent Semantic Indexing (LSI) Keywords. These are variations or synonyms of your main keywords. Including LSI keywords can help search engines better understand the content and its context, improving the chances of ranking for related queries.

How can you get the new article indexed by Google?

Use Google Search Console for that. Ubersuggest users can directly request Google to crawl and index a web page and it will significantly speed up the indexing process.

Internal linking within the user´s site also plays a vital role. By linking to a new article from other pages on the website, users create pathways for Google’s crawlers to discover and index the new content. Similarly, generating external links from reputable sites can boost their article’s credibility and prompt Google to index it.

Additionally, promoting an article on social media can increase its visibility. While social shares themselves don't directly influence rankings, they can lead to more traffic and backlinks, which are beneficial for SEO.

Lastly, ensure that the targeted website is easily crawlable by Googlebot. This means checking the robots.txt file to make sure it’s not blocking Google’s crawlers and ensuring the website is fast and mobile-friendly, as these factors affect how effectively Google can crawl and index its content.

For any questions, contact us at support@ubersuggest.com.