Sometimes users notice a discrepancy between the number of ranked keywords shown in the Site Audit and Traffic Overview and the list of these keywords in the Keywords by Traffic section.
This guide will explain why there might be differences between the total number of ranked keywords and the list in the Keywords by Traffic section.
- Understanding the Total Number of Ranked Keywords in Traffic Overview and Site Audit
- Why Keywords by Traffic Doesn’t Display the Total Number of Keywords
- Ways to Get the Best Out of Ranked Keywords Report
Understanding the Total Number of Ranked Keywords in Traffic Overview and Site Audit
The total number of ranked keywords displayed in Traffic Overview and Site Audit are snapshots taken at the beginning of each month. These values are not live, meaning they do not update in real-time as keyword rankings fluctuate throughout the month. Instead, they provide a static view of your keyword rankings as they were at the start of the month.
During the month, keywords can be added or removed from the Keywords by Traffic report based on changes in search trends, algorithm updates, or your own SEO efforts. However, these adjustments will not be reflected in the Traffic Overview or Site Audit until the next month’s snapshot is taken.
This approach allows for consistent month-to-month comparisons but can lead to discrepancies if you rely on these snapshots for real-time keyword performance analysis.
To get a more accurate and up-to-date understanding of your keyword rankings, it is crucial to regularly check the Keywords by Traffic report and keywords SERP's , which updates more frequently and reflects the current state of your SEO efforts
Why Keywords by Traffic Doesn’t Display the Total Number of Keywords
Keywords by Traffic focuses on displaying the most relevant and high-traffic keywords that are currently driving visitors to your site. This report is designed to provide dynamic keyword performance, highlighting the terms that are actively contributing to your site’s traffic.
As a result, it may not display the total number of keywords your site is ranking for at any given moment.
Additionally, the tool updates the common data on keywords by traffic with the data from user’s rank tracking if available, potentially updating positions and removing keywords that don’t rank according to rank tracking.
This can lead to discrepancies when compared to the static, monthly snapshots found in Traffic Overview and Site Audit. Thus, while Keywords by Traffic provides valuable insights into the current driving forces behind your site’s traffic, it does not offer a comprehensive list of all ranked keywords.
Ways to Get the Best Out of Ranked Keywords Report
To maximize the benefits of the Keywords by traffic Report, it’s essential to use Ubersuggest strategically.
Start by regularly reviewing the report to identify which keywords are driving the most traffic to your site and how they align with your overall SEO goals.
Look for patterns and trends in keyword performance to uncover new opportunities for content creation or optimization. Focus on high-performing keywords and consider creating more content around these terms to enhance your site’s relevance and authority in those areas.
Use the report to monitor your competitors’ keywords and understand their strategies, enabling you to adapt and stay competitive.
Finally, combine insights from the Keywords by Traffic Report with other Features as Rank Tracking and Keywords Ideas, to create a comprehensive and informed approach to your search engine optimization efforts, ensuring you stay ahead in the ever-evolving digital landscape.