Ranking locally on search engines is crucial for businesses and professionals looking to attract nearby customers. Targeting a local audience, implementing Local SEO (Search Engine Optimization) strategies can help dominate the selected niche.
Ubersuggest is one of the best tools available to help achieve this. In this article, we’ll guide through how to effectively use Ubersuggest for Local SEO and how to incorporate tools like Google Search Console to maximize ranks.

Starting with Ubersuggest: Keyword Research

Ubersuggest is an easy-to-use tool designed to provide insights into search volumes, keyword difficulty, and competitive analysis. To begin with, enter the main business keyword, followed by a local term. For instance, if the service is a plumber based in Austin, type "plumber Austin" into Ubersuggest.

Here’s how to find local keywords using Ubersuggest:

Go to the Keyword Overview tab: Start by entering a primary keyword related to the business, such as “plumber,” “best pizza,” or “dry cleaner.”

Localize the search: Add location-based keywords such as “plumber near me,” “best pizza in [city],” or “dry cleaner Austin.” Ubersuggest will show the search volume, keyword difficulty, and a list of related terms.

Use Keyword Suggestions: In the keyword ideas section, scroll through to find related terms that include the location or phrases people may use when searching locally, like “next to” or “near me.”

Search for Long-Tail Keywords: Phrases like "plumber near me," "pizza delivery in Brooklyn," or "coffee shop next to Central Park" are long-tail keywords that can bring in highly targeted traffic.

Once have the list of localized keywords, the next step is to start optimizing the website for these specific terms.

Analyzing Competition: Who Are You Up Against?

Once gathered the local keywords, it’s time to implement them on the website.

Here’s how to properly optimize the website:

Title Tags and Meta Descriptions: Make sure the title tags and meta descriptions include the location-specific keywords. For example, instead of a title that reads “Best Plumber,” change it to “Best Plumber in Austin – Available 24/7.”

Optimize for Google Maps: Add the business address and contact details in an easy-to-find location on the website. Embedding a Google Map on the contact page is also helpful.

Localize Content: Write content that is specific to the selected area. For example, create blog posts like “How to Prevent Pipe Bursts in Austin Winters” or “Top 5 Pizza Places in Downtown Miami.” This not only helps with ranking but also makes the content relevant to the local audience.

Google Search Console for Insights

Google Search Console is another invaluable tool for Local SEO. It helps to track how well the site is performing in search results. Here’s how to combine Google Search Console with Ubersuggest to improve your rankings:

Check Your Queries: In Google Search Console, go to the "Performance" tab and check the "Queries" section to see what keywords people are already using to find the selected site. Look for local search queries like “plumber near Austin” or “best café in downtown.”

Check Search Impressions and Click-Through Rates (CTR): This helps to see how often the website is appearing in search results and how many people are clicking through. If the impression count is high but your CTR is low, it may indicate the need to improve meta descriptions or optimize your pages better.

Use This Data in Ubersuggest: Once identify which queries are bringing traffic, plug those terms into Ubersuggest to find similar or related keywords. This is where can find additional local terms to target.

Monitoring Progress with Ubersuggest

Lastly, Ubersuggest allows us to track the ranking progress over time.

Use the Rank Tracking feature to monitor where the business stands in local search results for the keywords. Set up daily or weekly reports to stay updated on how the efforts are improving the local rankings.