The goal of optimizing SEO performance through a site audit is to identify and address issues or areas for improvement that could affect a website’s search engine ranking. This includes analyzing aspects such as site structure, meta tags, content quality, page speed, and mobile-friendliness. By conducting a site audit, website owners and SEO professionals can discover opportunities to improve visibility, usability, and overall SEO effectiveness, ultimately leading to better rankings, increased organic traffic, and an enhanced user experience.
Even a small SEO mistake can make the difference between ranking on the first page of Google or not being found at all.
A well-optimized site is easier for Google to crawl and provides a better user experience, leading to higher engagement.
It’s crucial to ensure a site is error-free and aligns with Google’s constantly evolving algorithm.
Ubersuggest’s SEO Site Audit simplifies this process by handling the work for users. By following the steps below, website owners can easily run a site audit and ensure their SEO is in top shape.
- Running the Site Audit
- Analyzing the Results of a Site Audit
- Why Is It Important to Fix the SEO Issues?
Running the Site Audit
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Go to the Site Audit page.
- Users must select a project in the left-hand side menu if they want to audit their website.
- If a report is ready for viewing and users want to update it, click the Recrawl Website button at the top right corner.
- To audit a different website, click the pencil icon and type in the domain URL.
Analyzing the Results of a Site Audit
Once the site audit is finished running, users will receive an in-depth report that appears below:
The first part of the report gives a broad overview of the health of a website. It includes a rundown of:
- Critical errors
- Warnings
- Recommendations
Click See All SEO Issues to view a detailed list of all the relevant information gathered for the page.
Click each tab to see errors specific to that category’s SEO issues. We’ve ranked the issues by the Difficulty of repairing the SEO problem and the SEO impact it would make if users could fix it.
If users would like to export and save a copy of their SEO issues, click the Export to CSV button to download a spreadsheet with the complete list.
To get more details on the SEO issues, click What is this, and how do I fix it?
After reviewing the top SEO issues, users can click on "Site Audit Overview" at the top of the page to return to the main site audit page.
The second section of the report provides a breakdown of site speed for both mobile and desktop.
Use the orange circular toggle to switch between Desktop and Mobile reports.
After running the Site Audit report, it’s time to address the issues and optimize the site!
Once the issues are fixed, users can return to the Site Audit overview and click the "Recrawl Website" button to re-crawl the site and verify if the errors have been resolved or if any new ones have appeared.
Why Is It Important to Fix the SEO Issues?
Fixing SEO issues is important for a few key reasons. First, it helps improve a website’s visibility on search engine results pages (SERPs), which in turn boosts organic traffic and the potential to reach more customers. Second, tackling SEO problems improves user experience by making the site faster, more mobile-friendly, and easier to use—leading to better engagement and lower bounce rates. Finally, good SEO builds trust with both search engines and visitors, increasing the chances of ranking higher and attracting more qualified leads. In short, taking the time to fix SEO issues is crucial for driving growth, keeping users happy, and ensuring long-term success.
Bonus Tip
If users want more details on a proper site audit, watch my training on Mastering Technical SEO Audits – Onpage SEO.
Please feel free to contact us at support@ubersuggest.com for any questions, suggestions, or complications.