The purpose of optimizing the SEO performance by running a site audit is to identify and address any issues or areas of improvement on a website that could impact its search engine performance. This includes analyzing site structure, meta tags, content quality, page speed, and mobile-friendliness. By conducting a site audit, website owners and SEO professionals can uncover opportunities to enhance their website's visibility, usability, and overall SEO effectiveness, leading to improved rankings, increased organic traffic, and better user experience.

Did you know that Google makes over 3000 changes to its algorithm each year?

One simple error with SEO on your site can make the difference between ranking on the first page of Google or not being found at all.

Having a well-optimized site makes it easier for Google to crawl your site and improves user experience and engagement.

It’s imperative to ensure that your site is error-free and up to date with Google’s ever-changing algorithm.

Ubersuggest’s SEO Site Audit simplifies the process by doing the work for you. Follow the steps below to run a site audit and ensure your SEO is in tip-top shape!

Running the Site Audit

Go to the Site Audit page.
Select your project in the left-hand side menu if you want to audit your website.

If a report is ready for viewing and you want to update it, click the Recrawl Website button at the top right corner.

To audit a different website, click the pencil icon and type in the domain URL.

Analyzing the Results of Your Site Audit

Once your site audit is finished running, you’ll receive an in-depth report that appears below:

The first part of the report gives you a broad overview of the health of your website. It includes a rundown of:

Critical errors
Warnings
Recommendations

Click See All SEO Issues to view a detailed list of all the relevant information gathered for your page.

Click each tab to see errors specific to that category’s SEO issues. We’ve ranked the issues by the Difficulty of repairing the SEO problem and the SEO impact it would make if you could fix it.

If you’d like to export and save a copy of your SEO issues, click the Export to CSV button to download a spreadsheet with the complete list.
To get more details on your SEO issues, click What is this, and how do I fix it?

Once you’ve perused your top SEO issues and are ready to view the rest of your site audit, click Site Audit Overview at the top of the page to return to the main page of your site audit.

The second part of your report is a breakdown of your Site Speed on mobile and desktop.

Use the orange circular toggle to switch between your Desktop and Mobile reports.

Now that you’ve run your Site Audit report, it’s time to fix those issues and optimize your site!

Once you’ve fixed the issues, go back to your Site Audit overview and click the Recrawl Website button to re-crawl your website and check to see if the errors are fixed or if any new ones have been created.

Why Is It Important to Fix the SEO Issues?

Fixing SEO issues is crucial for several reasons. Firstly, it directly impacts the visibility of your website on search engine results pages (SERPs), affecting your organic traffic and potential customer reach. Secondly, addressing SEO issues enhances user experience by improving site speed, mobile-friendliness, and overall usability, leading to higher engagement and lower bounce rates. Thirdly, optimized SEO builds trust and credibility with search engines and users, increasing the likelihood of ranking higher and attracting more qualified leads. Therefore, investing time and effort into fixing SEO issues is essential for driving organic growth, improving user satisfaction, and achieving long-term digital success.

Bonus Tip

If you want more details on a proper site audit, watch my training on Mastering Technical SEO Audits – Onpage SEO.

Please feel free to contact us at support@ubersuggest.com if you have any questions, suggestions, or complications.