What Is Content Ideas and How to Access It?
Generating unique and compelling content ideas can be challenging, especially with over 4.4 million blog posts published daily. The content can easily get lost in the vast sea of information online.
Ubersuggest tool allows users to discover exceptional content ideas that will captivate the audience and encourage them to read and share.
- How to Access Content Ideas?
- How to Search for Content Ideas?
- Maximizing Value from the Content Ideas Report?
- What is The Skyscraper Technique?
- How to Implement the Skyscraper Technique?
How to Access The Content Ideas?
Navigate to Content Ideas
On the left-side menu, under Keyword Research, click on Content Ideas. This section will provide a variety of trending topics and popular content within the user’s niche.
How to Search for Content Ideas?
Input the targeted keyword into the search bar to define the blog's subject matter. For instance, if the blog focuses on marketing, the user should add "marketing", select the language and country and click the Search button.
The search results will be displayed based on the search terms entered.
The Content Ideas report provides an overview of the top-performing blog posts on the web, categorized by:
- Estimated monthly visits from Google
- Total backlinks
- Facebook shares
- Pinterest re-pins
- Reddit shares
The users can refine their search by clicking the Filter button, allowing them to customize the results based on page title keywords and social share metrics to include or exclude specific criteria.
The users should refine the search by clicking the Filter button to customize the results based on page title keywords and social share metrics, including or excluding specific criteria as needed.
Once ready to review the report, use the Export to CSV button to export the links to a spreadsheet or the Copy to Clipboard button to copy the links for pasting into a document.
Maximizing Value from the Content Ideas Report
Reviewing the Content Ideas Report for Optimal Blog Post Selection
To find the best content for the new blog post, the users should identify a blog post from the report that demonstrates substantial estimated visits, backlinks, and social shares.
The following criteria should be considered:
- Estimated visits: At least 75
- Total backlink count: At least 10
- A significant number of social shares
Important Note: The users should avoid content from significantly larger brands to ensure relevance. For instance, content from widely known sites like CNN may not be appropriate due to their already substantial visitor base.
Example: For this guide, consider a post on " Email Marketing Benchmarks and Stats by Industry for 2024"
What is The Skyscraper Technique?
The Skyscraper Technique is a powerful link-building strategy that involves three key steps:
Identifying High-Ranking Content
First, find top-ranking articles with numerous backlinks from reputable sources within the user’s niche.
Creating Superior Content
Next, craft the version of this content, ensuring it is more comprehensive, engaging, and valuable.
Outreach to Publishers
Finally, reach out to the publishers of the original content, presenting the improved version as a superior linking option.
The goal of this technique is to enhance the backlink profile, drive more traffic, and improve the search engine rankings.
How to Implement the Skyscraper Technique?
Now that the post is selected, it's time to use the Skyscraper Technique to make it stand out. This method focuses on improving content to outperform other blogs on the same topic, leading to more shares, backlinks, higher rankings, and more views.
The Skyscraper Technique is a reliable content strategy that enhances the post by identifying valuable content and making it even better.
Keyword Exploration
Click on the "Keywords" button beside the selected blog post to reveal the focus keywords. Incorporate these keywords into the rewrite.
Export Keywords
Export the keywords to a CSV file, ensuring they are strategically included in the revamped content.
Keyword Integration
Thoroughly review all the keywords, continually clicking the "Next" button to gather relevant keywords. Integrate these keywords throughout the blog post.
Once completing this step, the users will see a comprehensive list of keywords driving traffic to the specific page. They must review all the keywords and export them to a CSV file for further analysis and integration into the content.
Neil Patel prepared a detailed article about the Skyscraper Technique that can be checked here (https://neilpatel.com/blog/skyscraper-technique/).
How to Set up Backlinks for the New Blogpost?
After creating the Skyscraper blog post, it's essential to reach out to as many sites as possible that have linked to the original content the user has enhanced.
To identify these sites, click the "Links" button next to the original blog post.
Once the article is published, visit each website that is linked to the original content. The users can reach out to them via their contact page or email address found on their site. Inform them about the improved article, highlighting how it offers more value and how their audience will benefit from it.
Many of these sites are likely to link to the article, which will significantly boost Google rankings. It's a straightforward and effective strategy.
Bonus Tip - For more in-depth guidance on content marketing, consider exploring the SEO Unlocked series
Additional Resource
Be sure to watch our previous coaching call on "How to Develop Content that Grows Your Organic Traffic." This session covers how to find content ideas, organize the content into effective outlines, and promote it to achieve the user’s SEO goals.
Need Assistance? Email customer support at support@ubersuggest.com