Keyword research is a fundamental aspect of effective Search Engine Optimization (SEO), significantly influencing a website's visibility, ranking, and ability to reach its target audience. This process involves identifying and analyzing the specific words and phrases users commonly use when searching for products, services, or information online. By selecting and incorporating these relevant keywords into digital content, marketers and creators can better align their material with user intent, thereby enhancing the likelihood of their web pages being easily discovered by potential customers.
This article provides insights into using Ubersuggest’s Keyword Research tool to generate impactful keyword ideas. Ubersuggest enables users to discover new, relevant keywords based on their initial input.
- Keyword Research Features in Ubersuggest
- Keyword Research Tips
- Keywords Global Volume
Keyword Research Features in Ubersuggest
Ubersuggest’s keyword research features provide users with keyword suggestions to help improve website rankings and content quality.
Keyword Overview
This feature shows key metrics for any target keyword, including search volume in the top 5 locations, cost per click (CPC), paid difficulty (PD), and SEO difficulty (SD). With this data, users can decide how valuable and relevant a keyword might be for their content.
In this report, users can also find data for audience, and search intent for that given keyword. Knowing the audience and search intent is crucial for keyword research because it helps identify what users are truly looking for, ensuring your content aligns with their needs. This leads to more relevant, targeted content, improved user engagement, and higher chances of ranking well in search results.
It also includes a Search Volume graph, displaying estimated global mobile and desktop traffic for the keyword over the past 12 months. Additionally, it provides an overview of the age range of searchers and the volume of organic clicks.
At the bottom, users will find a comprehensive summary of the most relevant keywords and content ideas related to the target keyword.
Keyword Ideas
Ubersuggest provides a powerful tool for discovering new keyword ideas based on a target keyword. To explore this feature, go to the Keyword Ideas section and enter a keyword to receive a comprehensive list of suggestions the user may want to rank for.
Each keyword in this report includes key metrics such as search volume, cost per click (CPC), paid difficulty (PD), and SEO difficulty (SD), helping users make informed decisions about the keywords that align best with their SEO goals.
With the new tabbed options, searches can be conducted by either keyword or domain.
Search by Keyword
If a user enters a keyword, Ubersuggest will automatically switch to the "Search by Keyword" tab and run the search there.
Search by Website
If a domain is entered instead of a keyword, Ubersuggest will shift to the "Search by Domain" tab, allowing users to see keyword data related to the specified website.
Now, the Keyword Ideas feature allows users add up to 3 keywords to search at a time, for this, users just must type in each keyword and press the ¨Enter¨ button on the keypad, once the 3 keywords are added, click on the search button.
Filters can be applied to the user's search, for example, SD score, Volume range, and CPC.
Also, they can filter the search by including or excluding any specific words, for example, if users search for marketing and want to see only results that include the word ¨jobs¨ and/or exclude the keyword ¨agency¨.
The Keyword Ideas report is divided into different branches like Suggestions, Related, Questions, Prepositions, and Comparisons. All the sections will include the targeted keywords and the filters as well.
For more details on how to use the suggested keywords, please check the article “How to Use Keywords in My Content”.
Keyword Visualization
This feature takes out and collects autosuggestion data from Google for any keyword searched. Autosuggestions are the pre-loaded sentences that appear when searchers start typing on Google’s search bar as shown in the picture below:
By searching for a specific term users will obtain a wheel image with the most relevant Google's autosuggestions.
It is possible to get different wheels divided by branches like Suggestions, Related, Questions, Prepositions, and Comparisons.
This image report can be exported by clicking on the ¨Export Image¨ button at the top right of the wheel.
For better visualization, users can change to the Data report which will show tables with the same results on the wheel.
The Keyword Visualization report is very helpful when it comes to new content ideas, based on the most common visitors' searches users can include new content that covers those concerns around the business niche.
Keyword by Traffic
If a user wants to know what keywords are currently ranking for a certain website or web page, the Keywords by Traffic feature will be the best ally to find them.
By typing in the domain or page URL in the search bar the report will display a list of keywords organized by countries.
The number next to the country flag indicates the estimated traffic for that domain or page in this country, it is not the number of keywords ranking.
This feature is commonly used to find the most relevant keywords in the competitors' sites and might help to identify keyword opportunities if they are performing well for others.
This report also includes data like the webpage ranking for the keyword, the position, the keyword volume, and the estimated traffic the website searched gets around that term, the SEO Difficulty and the Update column which updates the SEO Difficulty metric exclusively.
Similar Websites
This feature shows users the main competitors for a given website, their estimated monthly traffic and a complete table including the common keywords, keywords gap, the estimated traffic and backlinks count.
If a user clicks on the ¨View All¨ button a list with the common keywords or keywords gap will be displayed and the full list can be exported in a CSV file if needed.
Content Ideas
The content ideas report shows the relevant content pages based on the number of shares in social media platforms like Facebook, Reddit, and Pinterest.
Users can find the page's URLs and take the time to check them to get ideas on how to make user-friendly content and how to improve their pages' structure.
Keyword Lists
If a user would like to analyze certain keywords before adding them to the website content because is unsure of their performance or if it will be helpful, it is possible to add those keywords to a keyword list to keep an eye on them without having them on the Rank Tracker.
Users can name each list and add specific keywords under the lists depending on the categories.
Here is a guide on How to Create Keyword Lists With Ubersuggest
Keyword Research Tips
To find new keywords and boost SEO, users can start by using short keywords to uncover more ideas with significant search volume. Utilize filters to include or exclude specific words, tailoring keyword list to their needs.
If the user's website is still building authority, they should focus on keywords with an SEO Difficulty score between 0 and 40 to improve their chances of ranking higher in search results.
Additionally, spying on competitors is a great strategy to discover the high-ranking keywords they're using and fit them into the user's content. If those keywords are working for them should work for other sites in the niche as well.
Keywords Global Volume
Ubersuggest allows users to check global volume by selecting "All Locations" in the location drop-down menu. However, it is important to highlight that when searching for all locations the SEO Difficulty metric will be grayed out, this metric is provided only for specific locations.
More details here: Can I search for Global Keyword Data?
For more Keyword Research information, check out more of our Knowledge Base:
How to Create Keyword Lists With Ubersuggest
Can I see the global volume for a given keyword?
For more information, please contact support@ubersuggest.com