Are you looking for an easier way to find keywords? More specifically, would you like to find out what keywords your competition ranks for?
Well, good news! Ubersuggest has a feature that will make finding lucrative keywords even easier.
So, what is it?
It’s the Similar Websites report!
If you’re ready to dive in, simply head to the Keyword Research tab and select “Similar Websites”
You should then see a report like this:
Type in the name of one of your competitors. Ideally, you’ll add a popular one.
The more popular the competitor the more keywords it will show you.
If you don’t know of a competitor, just perform a Google search for any keyword that you are trying to rank for and grab the top site.
You can easily see who is getting more traffic (keep in mind subdomains are counted as separate sites).
And, if you want, you can click on the “more domains” drop-down and unselect some of the competitors or even add more that may not be listed.
As you scroll down you’ll also see a long table.
In the table, you’ll see the competitor domain, the number of common keywords you both rank for, keyword gaps (the keywords they rank for that you don’t rank for – this is your main opportunity), their estimated traffic, and the number of backlinks that your competitors have.
*At the top of the table you will find two options, one for Export to CSV and Copy to clipboard.
Common keywords and keywords gap
Within the table, you can drill down on the common keywords. All you have to do is click the “view all” button under that table column and you’ll see something like this.
It breaks down the common keywords that both you and your competition are ranking for.
This is useful because it shows you which keywords you are focusing on that they may also be focusing on.
When drilling down on this table, pay attention to volume, position, estimated visits, and CPC.
- Volume tells you how many times a keyword is searched.
- Position tells you where your competition is ranking on Google.
- Estimated visits break down roughly how much traffic they get from that keyword.
- CPC tells you how expensive a keyword is if you had to pay for it through advertising.
Generally, you want to make sure you rank higher than your competition for keywords with high volume and high CPC. Ideally, they need both. That way you know a keyword can not only drive traffic but also sales.
One of our favorite parts about this report is the keywords gap. This shows you the keywords that your competition ranks for that you don’t.
To see those keywords, you just have to click on “view all” and you’ll see a list.
Again, you’ll want to pay attention to the same metrics and you’ll want to look for keywords that have a high volume and high CPC.
It means those keywords drive traffic and typically drive conversions as well.
We highly recommend that you go through all of the keywords that each of your competitors ranks for that you don’t.
Within the table just keep clicking the “next 10” button to keep seeing more keywords.
Or you can just click “export to CSV” if you want to download all of the keywords.
Now you have an easy way to find lucrative keywords that you may want to rank for!
If you need any further clarification or want to make suggestions, please reach out to us at firstname.lastname@example.org, we love hearing from our community!