Ubersuggest’s traffic estimations have recently gotten a major upgrade. Thanks to more accurate click-through rate (CTR) data for search results, the numbers you're seeing now are more reliable than ever—especially when it comes to organic traffic.

The newer estimations tend to be higher and more in line with what you might see in Google Analytics. While no tool can match GA exactly (since it tracks actual visitors), Ubersuggest is getting much closer—particularly for organic search traffic.

How Traffic Is Estimated

Here’s a breakdown of how Ubersuggest calculates traffic:

Keyword Search Volume: The Monthly search volume is analyzed for each keyword.
Search Rankings: Your site’s position in Google for those keywords is factored in.
Click-Through Rate by Position: CTR estimates are applied based on ranking positions.
Combined Data: Traffic is calculated using both page-level and (if relevant) international data.

Note: Ubersuggest provides mainly estimates of the organic traffic. It doesn’t include referral, social, email, or direct traffic.

The goal is to give you a clear picture of how much traffic your site could be getting from search. While it’s not exact, it’s a strong benchmark that’s constantly being improved.

Why Estimates May Differ from Google Analytics

You might notice differences between Ubersuggest’s numbers and what you see in Google Analytics. Here’s why:

Data Sources: Ubersuggest uses Google API data to estimate traffic and rankings, while Google Analytics measures actual user behavior on your site.
Click-Through Variability: CTRs can vary based on factors like device, search intent, and snippet appearance.
Organic vs. All Traffic: Ubersuggest tracks only organic traffic; GA includes all channels.
Update Frequency: GA updates in real time. Ubersuggest updates monthly based on large-scale data aggregation.

When Monthly Traffic Updates

Ubersuggest updates its traffic data at the start of each month. However, it can take up to 6 days for the new numbers to fully appear. That’s because the platform processes a massive amount of data from the previous month.

So, if your traffic numbers haven’t updated right away at the start of a new month, just check back a few days later.

Behind the Scenes: Data Volume

Ubersuggest works with a huge dataset every month. Here’s a quick look:

20 TB of processed data
82 billion search results indexed
32 billion pages analyzed
5 billion domains
350 million keywords per month
900,000+ monthly users
500 million monthly queries

Other key metrics:

68+ million pages crawled for audits
340+ million backlink requests
2+ trillion backlinks indexed overall

If you need any clarification or assistance, please submit a request here.