Traffic Value in your Dashboard is the equivalent monthly cost of traffic from all keywords that your website ranks for if paid via Google Adwords pay per click (PPC) instead of ranking organically.
We calculate it based on multiplying the monthly organic traffic of each keyword at the respective ranking position by the CPC value. Then, we add up the organic traffic cost of individual keywords that the target website/URL ranks for.
If you have ever wondered what the ROI on your SEO efforts were this value gives you a sense of how valuable a domain’s keyword profile is. Another way to think of it is how much money the target website/URL has saved in terms of ranking for keywords organically, instead of buying paid traffic.
Now that you know the value of your traffic, you can start looking for additional keyword opportunities by utilizing the methods in the article we have provided below.
If you need any further clarification or want to make suggestions, please reach out to us at firstname.lastname@example.org, we love hearing from our community!