The Traffic Value estimate featured in your Dashboard represents the monthly monetary worth of traffic generated by all the keywords your website ranks for as if you were to pay for it through Google AdWords' pay-per-click (PPC) advertising, rather than achieving organic rankings.
We arrive at this figure by calculating the monthly organic traffic each keyword generates, factoring in its respective ranking position, and then multiplying it by the cost-per-click (CPC) value. Subsequently, we sum up the organic traffic cost associated with all the individual keywords that your target website/URL ranks for.
This value offers you valuable insights into the return on investment (ROI) of your SEO efforts. It provides a tangible indication of the significance of your domain's keyword portfolio. Another way to perceive it is as the amount of money saved by your target website/URL by organically ranking for keywords, as opposed to investing in paid traffic.
Now that you have a grasp of your traffic's value, you can explore additional keyword opportunities by applying the strategies outlined in the article provided below.