SERP features are elements that appear on Google’s search engine results page that go beyond the traditional “10 blue links”. Common examples of SERP features include Featured Snippets, Knowledge Panels, video carousels and image packs.
Optimizing your website and ranking for SERP Features can help boost website traffic and Click Thru Rates, while also allowing users to quickly find relevant information to their search query.
Ubersuggest allows its users to SERPs based on a keyword for locations and language combinations in Google. Additionally to the data that is currently available, the tool will now also show advanced SERP features such as:
- People also ask
- Local pack
- Top stories
- Image pack
If advanced SERP features are available for a particular search, they will be displayed in Ubersuggest.
Advanced SERP allows marketers to find more search suggestions and other inquiries that users are searching around that topic.
To view advanced results, SERP Features have to be turned on:
Further learning materials:
- A Simple Guide to the SERPs a post from Neil’s blog
- Keyword Research: How to Do It, Tips, Tools & Examples a post from Neil’s blog
- Keyword Research Part 1 and Part 2 video lessons from “SEO Unlocked course”