First, understand where your site is in terms of Domain Authority. What is your current score?
Second, perform a link audit. This procedure ensures that links to your website aren’t “spam” (low quality) and don't include black-hat SEO techniques. Try our backlinks report to understand your domain authority score, the current number of backlinks, and referring domains.
What should you do next when you've identified your domain authority score and the aspects influencing it?
Start with backlinks. Provide other websites with a reason to link to yours.
If you focus on something unique or provide a brand-new alternative for a product and service, that could be an excellent start. Work to offer much better content and information than your competitors do.
Collaborating with local businesses with whom you can forge valuable partnerships might also be essential. Companies with that you already have an established relationship are a good start. If there are means you can sustain each other's online presence, swapping links is just one of the many strategies you could use.
You need to explore your existing content for opportunities to include links. For example, link to their site if you mention a coffee shop. They might notice and feel likely to return the favor.
Ensure all the backlinks you receive are of premium quality (domains with as high DA as possible). It's far better to have a couple of high-quality backlinks than a ton of low-quality ones.
Guest posting on other sites may also help improve your DA. Some sites are much better suited for this than others. When evaluating which blogs to guest for, inspect if their links are "dofollow" or "nofollow." This might affect how strong the link is, though all links will help users get to your website, so likewise, think about links as branding and traffic referral.
You should also check out their DA, how much time their articles are, and who their audience is. Guest posting may not be worth the time if their goals and content aren't aligned with yours.
To summarize, it’s essential to focus on being an excellent resource for your users. Generating more backlinks and traffic will likely help increase your domain authority.
We've put together more resources for you to learn more about how to increase your Domain Authority.
- https://www.youtube.com/watch?v=OuLEmof2w7U - Video - Boost Your Authority and Traffic With This SEO Strategy.
- https://neilpatel.com/blog/backlink-quality-vs-quantity/ - Blog post - What Matters More: Backlink Quality or Quantity?
- https://neilpatel.com/blog/get-first-da-80-backlink/ - Blog post - How to Get Your First DA 80+ Backlink.
- https://neilpatel.com/blog/backlinks-effectiveness-page-location/ - Blog post - Not All Backlinks Are Created Equal.