When it comes to SEO, there’s no strict rule for the perfect word count, but content length does matter.
Generally, longer content tends to perform better in search results. That’s because more words give Google stronger signals to evaluate your page’s relevance and authority.
Simply put, better-optimized content increases your chances of ranking higher.
Why Ubersuggest Flags Low Word Count
Ubersuggest defines a page as having a low word count if it has fewer than 200 words.
It checks only the content that appears directly in the page’s HTML (within the <body> tag), and does not account for content loaded dynamically via JavaScript.
If your page relies on JavaScript to load text, Ubersuggest might show a low word count even if visitors see much more content. This is a limitation of the tool, not a reflection of how Google sees your page.
Google is fully capable of indexing and counting words in dynamic content. So, while Ubersuggest can be a useful diagnostic tool, don’t worry too much if it underreports your word count in these cases.
Optimal Word Count by Page Type
Different pages serve different purposes, and their ideal word counts reflect that. Here’s a quick guide:
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Homepage: 300–500 words
Enough to introduce your brand and direct users, but not overwhelm them. -
Product Pages: 200–400 words
Focus on concise, keyword-rich descriptions and clear benefits. -
Blog Posts: 800–2,000+ words
In-depth posts tend to rank better, especially when they offer value and cover a topic thoroughly. -
Landing Pages: 500–1,000 words
Strike a balance between persuasive copy and relevant content to convert users. -
Service Pages: 500–1,500 words
Give detailed information about your offerings while integrating relevant keywords.
When Ubersuggest flags pages from low word count, make sure to check the page category and extend the content as needed based on the optimal word count.
The key is to provide enough valuable content to satisfy both your users and search engines without adding fluff.
Need Help?
Still have questions? We’re here to help. Reach out to us at support@ubersuggest.com.