AI Search Visibility topics define the market you’re measuring and the competitors you’re compared against. This article will guide you through choosing the right topics, understanding how multiple topics work based on your plan, and reviewing prompts to ensure accurate results.
Choosing the right topic is essential to get accurate and meaningful results in AI Search Visibility. A topic represents the keyword or concept that best describes what you want to measure and compare against your competitors.
Your selected topic helps the tool understand your market segment, ensuring that the competitors and insights you see are relevant to your business.
Why the Main Topic Matters
Each topic acts as a signal that tells the tool which competitive landscape to analyze.
If a topic is too broad, your report may include competitors that don’t actually compete with you. For example, using a topic like “software” could surface project management tools, antivirus products, or video editors, none of which are useful if your product focuses on PDFs.
A well-defined topic helps ensure that:
- Your competitors are relevant
- Your insights are accurate
- Your comparisons make sense
Watch the Video Guide
This quick video shows you how to choose and refine your topic for the most accurate AI Search Visibility reports.
You Can Add Multiple Topics
You’re not limited to just one topic.
The number of topics you can add depends on the number of prompts included in your plan. Each topic requires a minimum of 5 prompts, which are used to measure and compare your visibility against competitors.
| Tier | Total Prompts Included | Minimum Prompts per Topic | Maximum Topics |
| Individual | 10 | 5 | 2 |
| Business | 15 | 5 | 3 |
| Enterprise | 20 | 5 | 4 |
Example:
- If you’re on the Individual Monthly plan, you can add 10 prompts
- This means you can track up to 2 topics (5 prompts per topic)
This flexibility allows you to analyze different products, services, or market segments within the same account.
Be Specific to Your Segment
Whether your brand is broad or small, choosing a topic that reflects your exact niche is essential.
If your brand offers multiple products or services, choose a separate topic for each one to get clearer insights.
- Example: Microsoft
- Microsoft Word → Word Processing Software; Gaming Console Development
- Microsoft Teams → Collaboration Software; Cloud Productivity Tools
- Microsoft Excel → Spreadsheets; Data Analysis Tools
Each of these topics belongs to a different market, with a completely different competitor set. Tracking them under separate topics ensures that the insights you see are accurate and relevant.
For smaller businesses, being specific is just as important. Even if your company offers only one product or service, avoid broad terms.
- A pet shop offering grooming → pet grooming services instead of just “pet shop”
- A veterinary clinic → veterinary care or animal health services instead of “animals”
- A local coffee shop → specialty coffee shop or espresso bar instead of “coffee”
- A yoga studio → yoga classes or mindfulness yoga instead of “fitness”
These kinds of topics narrow down your segment, which means the tool will show you the right competitors and more reliable rankings.
By being precise, no matter your brand size, you’ll get a report that matches your real market and the way customers are searching for your services.
Review Before You Continue
After you enter a topic(s), you’ll see a preview of the prompts generated for it. These prompts define how your brand is evaluated in AI responses.
With the right topics, your AI Search Visibility report will provide clear, accurate insights into your competitors and positioning across AI-driven search results.
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- AI Search Visibility Limits – Monthly & Yearly Plans
- AI Search Visibility Limits for Lifetime Plans
- How to Increase Your Brand’s Visibility in AI (Get More Mentions & Citations)
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