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How to Analyze and Leverage Competitors’ SEO Strategy Using Ubersuggest

Mike Kamo
  • Updated

In this guide, you'll learn how to use Ubersuggest for competitor analysis, including keyword research, backlink discovery, content strategy evaluation, and rank tracking.

Understanding your competitors’ SEO strategies can give you a major advantage in growing your online visibility. With Ubersuggest, you can uncover the exact tactics that are driving traffic to your competitors’ websites and use those insights to refine and improve your strategy.

Find Competitor Keywords with Ubersuggest

Identifying the keywords your competitors rank for is the first step to understanding their SEO strategy.

1. Enter a Competitor’s URL

  • In Ubersuggest, go to "Keywords by Traffic".

  • Enter your competitor’s domain to view the top organic keywords they're ranking for on Google.

Keywords by Traffic Report

2. Analyze Keyword Data

  • Focus on keywords with high search volume and low-to-moderate SEO difficulty.

  • Look for keyword gaps terms your competitors rank for that you haven’t targeted yet.

 Learn more: How to Discover Your Competitors' Keywords

Uncover Competitor Backlinks

Backlinks are a critical ranking factor. Ubersuggest lets you explore where your competitors are getting their backlinks—and how strong those links are.

1. Open the Backlink Overview Report

2. Navigate to "Backlink Overview" and enter your competitor’s domain.

Backlinks Overview Report

3. Identify High-Authority Linking Domains

4. Look for authoritative sites linking to your competitors. These are potential link-building opportunities you can pursue through outreach or partnerships.

Backlinks: Domain Authority

5. Compare your Domain Authority (DA) with your competitors to assess how much effort is needed to close the gap.

Learn more: How to Build Backlinks Using Ubersuggest

Evaluate Competitor Content Strategy

Analyzing your competitors’ top-performing content can guide your own content creation and optimization efforts.

1. Explore Top Pages

Use the "Top Pages" report in Ubersuggest to find which pages on a competitor’s site generate the most traffic.

Top Pages by Traffic Report

2. Analyze Content Type and Format

  • Review the types of content they publish—blog posts, how-to guides, videos, etc.

  • Identify common themes, formatting styles, and keyword usage.

3. Optimize Your Content

  • Create higher-quality or more comprehensive content targeting similar keywords.

  • Add unique value to outperform the competition in SERPs.

Learn more: Discover New Content Ideas with Ubersuggest

Track Rankings and Monitor Progress

Ongoing tracking is essential to stay ahead of the competition and respond to changes in keyword rankings.

1. Set Up Rank Tracking in Ubersuggest

  • Add your website and your competitors’ domains as projects in the Dashboard.

  • Monitor keyword rankings, traffic trends, and site performance over time.

2. Respond to Ranking Changes

If a competitor outranks you for a key term, revisit and update your content to improve relevance and SEO optimization.

Stay Ahead with Competitor SEO Analysis

Ubersuggest makes it easy to perform competitor SEO analysis by giving you access to real-time keyword data, backlink profiles, and content insights. 

By consistently monitoring and adapting your strategy based on competitor data, you can discover new growth opportunities, improve your rankings, and drive more traffic.

Start using Ubersuggest today to uncover your competitors’ strategies and level up your SEO game.