Learn how to use Ubersuggest’s Keyword Research tools to find, analyze, and organize keywords. This guide covers Keyword Overview, Ideas, Visualization, and more to help improve your SEO strategy.
Keyword research is a key part of Search Engine Optimization (SEO). It directly impacts how visible your website is, how well it ranks, and how effectively it reaches your target audience.
The process involves identifying and analyzing the words and phrases people use when searching for products, services, or information online.
By finding and using these keywords in your content, you can better match what users are looking for, making it easier for potential customers to discover your pages.
In this guide, you’ll learn how to use the Keyword Research section in Ubersuggest to find the best keywords for your SEO strategy.
Ubersuggest’s Keyword Research Features
The Keyword Research features help you find relevant keyword suggestions to improve your website’s rankings and content quality.
Keyword Overview
Use the Keyword Overview to understand how a target keyword performs in search engines and whether it’s worth including in your strategy. This report displays the most relevant metrics for your target keyword, including data on search volume (shown for the five most relevant locations), cost per click (CPC), paid difficulty (PD), and SEO difficulty (SD). Use these metrics to evaluate a keyword’s competitiveness and potential impact on your website’s performance.
You’ll also see a Search Volume graph that shows estimated global mobile and desktop traffic for the keyword over the past 12 months. This section provides an overview of the age range of searchers, organic click data, and includes a Search Intent funnel chart to help you understand what users are looking for.
At the bottom of the report, you’ll find a summary of related keywords and content ideas based on your selected keyword. These insights can help you expand your content and target additional relevant terms.
Bulk Analysis
Use Bulk Analysis to quickly evaluate up to 1,000 keywords at once, tailored to a specific location and language. This feature provides instant access to key metrics such as Search Volume, SEO Difficulty (SD), Paid Difficulty (PD), and Cost Per Click (CPC).
To get started:
Go to Bulk Analysis in the left-hand menu.
Enter your keywords in the input box or upload a CSV file with your keyword list
Select your location and language from the dropdown menus.
Click Analyze Keywords.
Once the analysis is complete, all keyword metrics will appear in a results table.
You can then filter your results by Search Volume, SEO Difficulty, or Cost Per Click (CPC), and include or exclude specific words to refine your data. You can export the full report to a new CSV file for further review or sharing.
Keyword Ideas
Use the Keyword Ideas feature to discover new keyword opportunities based on a target keyword or website.
To begin:
Go to Keyword Ideas under the Keyword Research menu.
Choose between Search by Keyword or Search by Website.
Enter your keyword or domain to generate ideas.
Each keyword in the report includes key metrics such as Search Volume, Cost Per Click (CPC), Paid Difficulty (PD), and SEO Difficulty (SD). These insights help you identify which keywords are most valuable for your SEO strategy.
Using the Search by Keyword tab, you can add up to three keywords at a time. Type each keyword and press Enter after each one, then click Search to view the results.
You can apply filters to refine your results, such as SEO Difficulty (SD), Search Volume range, Search Intent, and Cost Per Click (CPC). You can also include or exclude specific words to narrow your focus. For example, if you search for “marketing,” you can include results containing “jobs” or exclude results containing “agency.”
The Keyword Ideas report is divided into five branches, including Suggestions (Autocomplete), Related, Questions, Prepositions, and Comparisons. Each branch includes your targeted keywords and any filters to be applied.
Keyword Visualization
The Keyword Visualization feature displays keyword suggestions in an interactive wheel, making it easy to explore relationships between search terms.
The wheel is divided into different branches, such as Suggestions, Related, Questions, Prepositions, and Comparisons, allowing you to explore various keyword variations.
In the Visualization view, you can adjust how the wheel is displayed using the options below the search bar. These controls let you zoom in or out, move or rotate the wheel, and double-click the orange dots to hide or show specific terms.
For a more detailed view, switch to the Data Report option to see the same results displayed in a table format. Filters can be applied to your search (visualization or data), for example, SD score, Volume range, and CPC. You can also export the report (visualization or data) by clicking the Export Image button at the top right of the wheel.
The Keyword Visualization report is especially useful for generating new content ideas. By analyzing the most common searches from users, you can identify topics to cover and create content that better addresses your audience’s needs.
Keyword Lists
If you want to analyze certain keywords before adding them to your website content, you can save them to a Keyword List. This lets you monitor their performance and potential without adding them to the Rank Tracking.
You can create and name multiple lists, organizing keywords by category or topic, to keep your research structured and easy to manage.
Keyword Research Tips
To discover new keywords and strengthen your SEO strategy, start by entering short, broad keywords to uncover more ideas with high search volume. Use filters to include or exclude specific words so you can tailor your keyword list to your needs.
If your website is still building authority, focus on keywords with an SEO Difficulty (SD) score between 0 and 40. Targeting lower-difficulty keywords increases your chances of ranking higher in search results.
Analyzing your competitors is also an effective strategy. Identify which keywords are driving their traffic and consider incorporating similar ones into your content. If those keywords are performing well for them, they can likely work for your site within the same niche.
Keywords Global Volume
Ubersuggest allows you to check global volume by selecting "All Locations" in the location drop-down menu.
Keep in mind that when viewing data for all locations, the SEO Difficulty metric will be grayed out, as it is only available for specific countries or regions.
FAQs
Can I track keywords directly from Keyword Research?
Yes. You can add any keyword from Keyword Research to your Rank Tracking tool to monitor performance over time.What does Search Intent mean?
Search Intent shows the type of user goal behind a keyword: Informational, Navigational, Commercial, or Transactional; helping you align your content with user needs.
Related articles
Need help or have questions? Click the Help button at the bottom of this article to contact our support team.