The new local breakdown in the Keyword Overview is designed to give customers a complete view of how keywords perform globally, making it easier to optimize strategies for different markets.

Users can see the global search volume for a chosen keyword and gain detailed insights into the top five countries where that keyword is most popular:

The report also shows each country's contribution to the global search volume as a percentage, so it’s easy to spot where interest is highest.

The updated SEO Difficulty metric also indicates whether a keyword is easy or challenging to rank for. This helps assess opportunities and decide which keywords drive the most impactful results.

How to Leverage Local Data?

Imagine a business specializing in eco-friendly products and looking to expand its reach. Using the Keyword Overview, they can identify which countries have the highest search volume for terms like “sustainable products” or “eco-friendly brands.” If they discover that the keyword has a high search volume in Germany, Japan, and the United States, they can prioritize creating localized content for those regions and tailor their messaging accordingly. With a high SEO Difficulty score for the US market but a moderate one for Japan, they might decide to focus their initial content efforts in Japan for a faster ranking boost.

Analyzing local data makes it easier to adapt strategies based on where a keyword is trending, allowing marketers to craft campaigns that align with regional interests. This feature enables a more targeted and efficient approach to SEO, giving marketers the insights they need to drive traffic from the right areas and make a meaningful impact on their brand’s reach.